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Online Marketing Specialist - Langley

Company: RightTalent.co.uk
Pay: £20000.00 - 25000.00 Annually
Job type: full-time
Category: Marketing and Advertising


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Job description

Online Marketing Specialist
Reports to: Marketing Manager
The Online Marketing Specialist will focus on assisting with the execution of the Paragon Multimedia online marketing strategy including SEO/SEM, website and landing page maintenance, online analytics, and email marketing. The online marketing specialist will help implement marketing activities across a variety of online channels as well as assist with marketing support. The ideal candidate will be someone who works well both individually and as part of a team, and is highly
motivated and results-driven.

Core Responsibilities:
Maintain and perform routine content updates to the Paragon Multimedia website using the
content management system and support the Paragon Hub Acquisition Site
Develop and optimize landing pages using A/B and multivariate testing methodologies to
improve conversion rate
Manage Google Analytics and Google Adwords programs
Assist marketing manager with the preparation of analytic reports on web, email marketing,
paid search, social media and other online marketing initiatives
Execute drip marketing program via marketing automation software
Act as ACT CRM administrator for the marketing and sales team
Handle specific projects as assigned.

Knowledge and Skills
Proactive and able to work independently
Excellent verbal and written communications skills
Ability to meet project deadlines and exceed key performance indicators
Flexible attitude, ability to perform under pressure
Excellent time management skills
A commitment to quality and a thorough approach to the work
Must be highly creative
Ability to work well within a team environment

Experience
Bachelors degree
Minimum 3 years experience in online marketing
Must have experience using Google Analytics and Adwords
Marketing Automation Software experience required
CMS (Wordpress) experience required
CRM experience in an Admin capacity (ACT) a plus
Proficient in using Microsoft Excel, Word and Powerpoint
Adobe Photoshop
Basic HTML and CSS


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