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eCRM Executive - Newport

Company: Resource Management
Job type: full-time
Category: Marketing and Advertising

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Job description



eCRM EXECUTIVE

NEWPORT

COMPETITIVE

Gocompare are currently looking for an enthusiastic and creative eCRM Executive to assist with the delivery of their customer contact strategy. This is an excellent opportunity for someone with a customer centric mind set and a passion for marketing to join a fast paced and energetic team.

Experience Required

* Educated to degree level or equivalent marketing experience
* Creative flair for customer communications, predominantly email
* Knowledge and understanding of a range of digital marketing channels
* Awareness of customer segmentation and Datamodelling techniques
* The ability to interpret and analyse data and reporting for continuous test and learn strategies
* Experience of using campaign management systems
* A confident and proactive approach to work, working both within a team and individually

Key Responsibilities

* Take ownership of an area of the customer journey, producing consistent test and learn strategies optimising campaign metrics
* Take ownership of full end-to-end campaign management from creative design, content and delivery, providing recommendations for strategy improvements
* Assist with the overall delivery of the customer contact strategy
* Support customer modelling and segmentation to improve campaign targeting
* Support in the delivery of new customer communication channels

Key Interfaces

* Work closely with the internal design team, product managers, key marketing channels and wider business functions to ensure successful delivery of targeted communications
* Liaise with Compliance and Legal to ensure activities adhere to regulatory requirements
* Work with external agencies to ensure the successful delivery of all customer communications

Launched in November 2006, Gocompare is one of the most comprehensive insurance comparison services in the UK, committed to finding its customers the right product at the best price, and dedicated to saving its customers time and money. In December 2012 Gocompare was awarded the prestigious Investors in People (IIP) 'Gold' award. IIP is an internationally recognised and respected mark of good practice, focused on leading, managing and developing people to improve business performance.


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