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Social Media/Search and online Marketing Executive - Andover

Company: Global Technology Solutions Ltd
Pay: £22000.00 - 25000.00 Annually, Pro rata
Job type: full-time
Category: Marketing and Advertising

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Job description

An exciting opportunity has arisen for a Social Media Executive/Marketing Executive to join a fantastic company based in Andover Hampshire.

This is a Part time position 2-3 days per week, negotiable days/hours

Qualifications and Experience required for an Online Marketing Executive:

- Minimum 2 years of extensive social media experience to include blogging; working in a similar role
- Excellent knowledge of social media, social media analytics and usage of social media tools
- Knowledge of SEO and digital marketing
- Creating structured PPC campaigns
- Combination of a strategic approach with a hands-on-mentality
- An excellent command of the English language with a thorough understanding of language structure, grammar and tone of voice
- Strong communication skills with the ability to work with members of staff

Desirable skills for a Social media executive:
- BA or BSc degree in Digital Marketing or equivalent qualification or combination of education and experience
- Professional qualification in Social Media marketing
- PR, marketing, advertising experience
- Accomplished experience of managing significant budgets
- Knowledge of link building strategies
- Knowledge of mailing campaigns - Ideally proficiency and experience with Mailchimp

Your Principle Responsibilities are:
To create, develop, implement, monitor and report an online marketing strategy for the company to develop brand awareness and therefore generate inbound traffic and cultivate leads for the team to convert.

Your role will include but is not limited to:
- To identify potential new avenues for an online presence increasing the company's online visibility
- Build and deliver an online strategy
- To develop and manage the following social media accounts: Facebook, Google Plus/My Business/Local, LinkedIn, Twitter, Youtube
- Develop and manage our Mailchimp databases. Compose and deliver a Bimonthly newsletter (every other month) to the following groups of people: Care Workers, Clients, Prospective Clients
- Develop and implement automated Mailchimp responders to keep in contact with prospective clients and care workers.
- To manage and update the content on the company website - testimonials, text, page management
- To manage the SEO for the website, be proficient in Google Analytics
- Update and revise text regarding company on external websites regularly
- To gather online competitor information on a constant basis, analyse and report
- Liaise with the team in terms of website development
- Develop and write, (or arrange guest writers) bi-weekly Blog posts
- To attend regular Departmental Meetings on a Monday at head office to include a weekly activity and progress report.
- To attend any Training that may be deemed beneficial to your job role.
- Responsible for the company Adwords, PPC campaigns, reporting on cost and strategy each week
- Responsible for other online advertising - Facebook, Twitter and others
- Maintain and build relationships with key people in connection with the company's online presence

Person specification:
We are looking for a motivated, creative and ingenious Social Media, Search and Internet Marketing person to help push the company forward. You are also a self-starter who is proactive in enhancing the company's visibility through the introduction and implementation of innovative ideas and strategies.

So if you are an experienced Social Media/Online Marketing experience with the above skills/experience looking for a part time role then please apply now!

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