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Senior Cards Analyst - Edinburgh

Company: Sainsbury's Bank
Pay: Excellent Salary Benefits
Job type: full-time
Category: Financial Services

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Job description

Senior Cards Analyst
Senior Cards Analyst

Basic salary 30k-35k depending on knowledge skills and experience, competitive benefits and a great working environment

Do you have experience in an analytical and commercial role within the financial services industry? Have you used SAS or SQL?

If so, we'd love you to join our team!

In this role you'll be combining outstanding analytical and commercial capabilities. You'll have a strong sense for the Customer and a proven track record of delivery to grow balances on the existing customer book and enhance continued customer engagement. This role will be managing existing customer programs with a focus on growing and retaining customer spend and engagement using data and different product features to drive targeted actions and deliver sustainable growth.

You'll be:

Supporting the value-based customer segmentation to drive development of segment-level initiatives and the development of a robust lifecycle based customer management strategy
Conducting thorough customer-level analyses to understand profitability and behaviour dynamics to identify priority areas of focus for spend and engagement programs. Continuously looking for opportunities to grow the scope of engagement programs, whilst ensuring good customer outcomes
Working with cross-functional stakeholders to scope, develop and implement customer engagement campaigns, using validated behavioural models
Developing and presenting analyses and business cases to support the customer engagement and spend strategies, with focus on driving spend within JS / Group
Working with Marketing and PR teams, to enhance effectiveness of customer contact strategy through content, frequency and targeting of customer communication. Identifying new sales channels to improve customer reach
Working with third-party partners and Operations to deliver regular campaigns and implement operational enhancements to current engagement programmes including spend, cross sell, re-prices and statement messages
Identifying and implementing initiatives to improve group profitability of our customers, through cross-sell and increased in-store activity and improving our account-level P&L
Driving front-of-wallet card usage through tactical customer campaigns , and longer term change to product propositions and marketing platforms,
Delivering structured test-and-learn campaign management process and tracker, working closely with Marketing, to continuously feed into all existing customer marketing activities.

You'll bring:

Experience in an analytical and commercial role within the financial services industry, preferably in credit cards
Experience in delivering customer engagement and spend programs, preferably in a credit card business
Understanding of credit card market and profitability drivers
A highly commercial approach with outstanding analytical and problem-solving skills and a strong customer instinct
Extensive experience with data manipulation techniques such as SAS and/or SQL
Outstanding verbal and written communication skills - ability to communicate with impact and articulate complex data to a wide array of audiences
A track record of delivery in complex environments; High level of resourcefulness and excellent organisational /program management skills
Passion for delivering the best product/service to the customer
A degree in a highly quantitative area, e.g., Engineering or Economics

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