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Advertising Campaign Manager - Loyalty - 6-12 month - 280 - Richmond

Company: People Source Consulting Ltd
Pay: £200.00 - 280.00 Daily
Job type: contract
Category: Marketing and Advertising

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Job description



Advertising Campaign Manager - Loyalty - 6-12 month contract - Richmond - 280 a day

Location: Richmond, London, UK

A globally recognised prestigious brand is urgently recruiting for a UK Loyalty Campaign Manager in Richmond.

Position Summary:

This role as the UK Campaign Manager is part of the Delivery team and is responsible for the development and implementation of campaigns across all channels in UK.

The primary responsibilities include:

* Own the management of a wide variety of onsite, email and direct mail loyalty campaigns. Examples of these campaigns could include: Bonus points offers and promotions, retention, customer education around the loyalty program etc.
* Brief and manage agencies to develop creative for loyalty campaigns
* Continuously monitor and analyse campaign performance and look for testing and optimisation in order to improve campaigns' efficiencies
* Plan campaigns with loyalty program team lead to optimise campaign visibility and ensure operational resource in Prague is available
* Closely liaise with stakeholders and account managers from the external loyalty partner
* Lead promotions supporting retail events in collaboration with the internal retail event teams
* Ensure that all campaigns meet both internal and the external partner's brand guidelines as well as communication objectives
* Identify industry best practice within onsite, email and direct mail Loyalty Marketing and benchmarking own initiatives against competition
* Part of a wider team and will be encouraged and expected to contribute to broader discussions about Loyalty Marketing and share learning

Position Requirements:

In order to be successful, the candidate should:
* Have experience in online marketing, proven by previous role at E-commerce player or online marketing agency
* Have experience in campaign management from brief to delivery in a fast pace environment
* Strong attention to detail
* Strong analytical skills
* Be independent and creative problem solver, who is passionate about the customer and enhancing the user experience
* Strong in cooperation and coordinating multiple stakeholders across different departments and countries within a large set of different projects
* Ability to work both independently and in a team-oriented, collaborative environment is essential
* Flexible during times of change
* Strong written and oral communication skills

Education and/or Relevant Experience:

* University degree required plus 3 years of direct work experience
* Experience in online marketing and creative management
* Background in loyalty helpful
* Familiarity with the UK market helpful
* Highly organized
* Fluent in English

People Source Consulting Ltd is acting as an Employment Business in relation to this vacancy.

People Source specialise in technology recruitment across niche markets including Information Technology, Digital TV, Digital Marketing, Project and Programme Management, SAP, Digital and Consumer Electronics, Air Traffic Management, Management Consultancy, Business Intelligence, Manufacturing, Telecoms, Public Sector, Healthcare, Finance and Oil and Gas.


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