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Sky Games Digital Marketing Executive - Leeds

Company: Sky Betting and Gaming
Job type: full-time
Category: Information Technology and Services

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Job description

Sky Games are a huge part of the Sky Betting and Gaming story - with Soccer Saturday Super 6, Sky Sports Fantasy Football, Channel 4 Pick 6 and Sky Sports Fantasy Six a Side providing a seamless link between TV broadcast and Sky Betting and Gaming. The games currently have over 1.5m unique players each week between them and are integrated into four major sports television broadcasts.We are looking for an experienced Digital Marketing Exec who will execute a multi-million pound Acquisition and Media Strategy for Sky Games across key digital channels. The fast paced role will cover the full repertoire of media channels including Display, App Strategy, PPC, and Social.Your key responsibilities will be driving brand new customers to Sky Games and strengthening the exposure of our games through a combination of always on brand campaigns and spike activity at key periods.You will be educated to degree level or equivalent, and ideally have experience or a keen interest in sports and/or gaming. Experience in Digital Marketing channels including Display (both desktop and mobile and familiar with real time bidding (RTB) strategies), PPC, Social, and App Strategy is a must.In addition to this, you will have at least 2 years of experience within a digital marketing environment and either experience of executing display or paid social campaigns and driving core KPIs. You should be self-motivated and tenacious, and ideally have a sound grasp of campaign analysis. Industry experience is not essential but highly advantageous, and an interest in sports / gaming is desirable.

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