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Head of Marketing - South East
Job descriptionYou're passionate about doing brilliant B2B marketing.
You believe marketing is all about balancing reputation and revenue. Generating tangible, commercial results today, and laying the groundwork for success tomorrow. You're used to being held accountable for the commercial targets of marketing.
You believe marketing agencies should be indispensable to clients, and you're able to excite and engage clients about the services they offer.
You have a strong view on what good marketing looks like, and a heavy dose of realism about the trends shaping the future of B2B marketing.
You're commercially-minded, not just in relation to budget management, but also understanding the commercial objectives of the company and demonstrating how marketing is supporting them.
You're patient, empathetic and independent: you understand the commercial pressures of an agency and can adapt your approach to meet objectives with the resources and time you have available.
Working for this award winning Global B2B Marcomms Agency, The Head of Marketing is responsible for building the right reputation for the agency globally.
You will be required to understand the values and principles of our agency, what's important to our clients and what makes us unique in our market.
You will build a strategy for communicating that to our target market, taking into account our nascent footprint in Germany and the US, vs. our maturity in the UK.
As part of this, you will be responsible for supporting the new business team with a steady pipeline of high quality opportunities to help reach our commercial targets.
Skills and responsibilities
Developing the reputation of our agency globally.
oWorking with the CMO to develop the right messaging approach for what we want to be famous for (and where)
oDeveloping a communications plan for promoting those messages that spans channels that are important to our audience (e.g. content, web, social, events)
oOverseeing the execution of that plan and managing the team to deliver it on-time and on-budget
oEnsuring consistent brand presence across all of those channels
oStrong understanding of B2B marketing services and the key issues facing senior marketers
oStrong grasp of B2B marketing strategy - not just channels and tactics
oLeadership qualities - able to manage a small team directly, and marshal/motivate indirect resources to deliver against the objectives
oExperience of running integrated marketing programmes, including digital, events, inside sales, data strategy, creative and content
Supporting new business pipeline generation.
oWork with the new business team to ensure we have a healthy pipeline of opportunities aligned to our annual targets
oUnderstand our new business strategy, which is focused on acquiring just one or two new clients per year from a focused target account list, and how that affects the focus of demand generation activity
oSupport the Client Services team with developing new relationships in existing accounts, furthering our reach with new projects and business units
oOwn the marketing dashboard and review it monthly with the board, demonstrating the value that marketing is adding and the critical success factors for the future
oExperience of running successful, integrated demand generation programmes for B2B services organisations
oAbility to align sales and marketing objectives and ensure clear responsibilities and handovers
Support the development of our business proposition.
oWork with the CMO to identify the core elements of our agencies proposition, and develop a communications plan for promoting both internally and externally
oWork with the marketing team to develop consistent communications materials for each proposition
oStrong understanding of B2B marketing agency services
Key Performance Indicators
-Short, medium and long-term new business pipeline
-Achievement of new business revenue targets, accurately and on-time
-Performance of marketing against set KPIs (e.g. online presence, search rankings)
-Delivery of marketing activity on-time and on-budget
-Satisfaction of direct and virtual marketing team
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