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Sr Marketing Specialist - Minnetonka, MN - Minnetonka, MN

Company: UHG
Job type: full-time
Category: Marketing and Advertising


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Job description

Job Description:

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm) The Senior Marketing Specialist role is part of the Group Retiree marketing team responsible for developing and implementing marketing strategies for large Group Clients that meet the needs of the client as well as align with the overall Group Retiree business goals. This position does require direct interaction with Group Clients. Primary Responsibilities: * Assesses and interprets customer needs and requirements * Identifies solutions to non - standard requests and problems * Solves moderately complex problems and / or conducts moderately complex analyses * Works with minimal guidance; seeks guidance on only the most complex task * Translates concepts into practice * Provides explanations and information to others on difficult issues * Coaches, provides feedback, and guides others * Acts as a resource for others with less experience * Develop and implement custom marketing plans to support the sale of Group Medicare products to both employer groups as well as individual retirees: * Enrollment materials * Custom communications based on client requirements * Presentations * Develop and implement marketing / communication plans to support / improve the overall member experience, improve retention and encourage members to take an active role in their health * Collaborate with Regulatory Affairs and Legal teams to ensure marketing materials are compliant with necessary state and federal guidelines * Work successfully with internal Marketing Services (creative and production) team to create materials that are strategically sound and meet all client commitments * Create and maintain marketing schedules and material component spreadsheet/build of materials (BOM), as appropriate * Project manage marketing initiatives by using internal tools including the Depot and BPM Required Qualifications: * Bachelor's degree or equivalent experience * 5 years of experience in Marketing, Client Management or Communications * 5 years in Client Facing relationship building roles * 3 years in Project management * Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint * Strong organizational skills with attention to details * Demonstrated collaboration and relationship building skills * Excellent verbal and written communication skills * Experience in a deadline driven matrix environment * Excellent organization skills and experience managing and prioritizing several deliverables * Ability to be flexible and work with ambiguity Preferred Qualifications: * Healthcare industry experience * Knowledge of Medicare * Experience in a regulated industry Careers at UnitedHealthcare Medicare and Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment. Job Keywords: Sr Marketing Specialist, Marketing, Client Management, Communications, Minnetonka, MN, Minnesota


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