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UnitedHealthcare Onboarding Marketing Manager - Minnetonka, MN - Minnetonka, MN

Company: UHG
Job type: full-time
Category: Marketing and Advertising


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Job description

Job Description:

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm) This position will be responsible for developing and implementing strategic marketing programs, materials and communication campaigns to improve the new member onboarding experience and positively impact member satisfaction and retention. The primary focus of this position is to help design and implement / execute initiatives that improve current member communications and drive enhancements / improvements to the early member experience. This position works with internal partners (Creative, Advertising, Brand, Legal / Regulatory, Product, Marketing Operations) and external vendors / agency partners to assess and identify needs and requirements to form and implement campaigns. This position is responsible for project management, budget management (cost estimates, final budget compilation), as well as program metrics and program assessment. Primary Responsibilities: * Develop and implement marketing programs and initiatives to improve the new member onboarding experience (welcome experience, plan orientation, etc.) to positively impact new member plan understanding, satisfaction and engagement * Serve as program and implementation manager for tactics and programs designed to enhance and transform the current onboarding experience and address key member tensions as well as their functional and emotional needs. Work collaboratively across the marketing organization as needed * Help establish strategy, creative direction as well as measurement benchmarks for a new member's first 45 - 90 days with UnitedHealthcare * Analyze and interpret data (Voice of the Customer, call center trends, KMI, etc.) to drive strategic planning and decision - making * Coordinate approvals of all materials according to internal and external requirements, maintaining appropriate process and files Required Qualifications: * Bachelor's Degree * Experience in a matrix organization: advertising / marketing agency, product marketing, project management and / or communications * 5-7 years B2C marketing experience; strong blend of marketing, strategic planning, project management and marketing implementation experience * Proven project management skills and extensive experience implementing marketing strategy and initiatives, working collaboratively with teams across the marketing team and organization * Able to analyze and interpret data as well as experience assessing and interpreting consumer needs and requirements * Strategic planning experience - able to use data and consumer insights to develop appropriate strategies or action plans * Able to work independently; results driven; able to be flexible and work with ambiguity * Able to manage multiple complex projects - demonstrates decisiveness in identifying and resolving business problems, making decisions and identifying priorities * Able to develop tactical plans and compelling marketing messages for a consumer audience. Must be adept at producing high - quality copy for multiple audiences and be flexible and collaborative in the face of multiple priorities and aggressive timelines * Excellent organizational skills, strong written / oral communication skills, solid presentation skills and attention to detail Preferred Qualifications: * Previous health care experience Careers at UnitedHealthcare Employer and Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment. Job Keywords: UnitedHealthcare Onboarding Marketing Manager, Minnetonka, MN, Minnesota, B2B


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