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Marketing Specialist - Eden Prairie, MN - Eden Prairie, MN

Company: UHG
Job type: full-time
Category: Marketing and Advertising


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Job description

Job Description:

Position Description: Real Appeal is dedicated to offering truly revolutionary healthcare programs for corporations and their employees. Our mission is to prevent and treat diseases related to lifestyle habits. We accomplish that by balancing clinically proven science with engagement tactics in ways that are scalable for employers and inspiring for participants. Simply put, it is long-term behavior modification that results in disease prevention - and Real Appeal specializes in knowing how to get people to join in and stay with a program. If you're interested in helping people get healthy, working in an entrepreneurial environment, and have a solid operational background, this may be the dream job for you! The Marketing Specialist works closely with the Engagement Manager to ensure a high level of service for those fully insured clients that are enrolled in the Real Appeal program. This includes maintaining an appropriate level of availability for launches and subsequent marketing campaigns. Positions in this function are involved in developing market strategies to support products and drive membership/sales growth. Positions develop strategies and tactical plans to support consumer/member innovation, support new product and program launches, and combat competitive pressures. May analyze economic considerations, develop marketing forecasts, estimate costs, and manage program/project budgets. Primary Responsibilities: * Work closely with the Sr. Engagement Manager - Fully Insured (FI) to onboard FI clients * Monitor demand and make necessary changes within registration tool to ensure capacity * Prepare for weekly review meetings with team * Analyze numbers weekly and disseminate to the team * Disseminate feedback findings * Analyzes and investigates * Provides explanations and interpretations within area of expertise Required Qualifications: * Bachelor's Degree (or higher) or High School Diploma/GED with 2 years of Engagement/Analysis experience * 2 years of experience in a direct to consumer Marketing role or within a project management function * Proficiency in Microsoft office suite including Word, Excel, Outlook, PowerPoint and Adobe Preferred Qualifications: * Past experience within the healthcare insurance industry * Proven experience working within a matrix organization Soft Skills: * Demonstrated project management skills with the ability to develop and implement multi-channel direct to consumer campaigns * Proven ability to manage multiple priorities from inception to completion UnitedHealth Group is working to create the health care system of tomorrow. Already Fortune 14, we are totally focused on innovation and change. We work a little harder. We aim a little higher. We expect more from ourselves and each other. And at the end of the day, we're doing a lot of good. Through our family of businesses and a lot of inspired individuals, we're building a high-performance health care system that works better for more people in more ways than ever. Now we're looking to reinforce our team with people who are decisive, brilliant and built for speed. Come to UnitedHealth Group, and share your ideas and your passion for doing more. We have roles that will fit your skills and knowledge. We have diverse opportunities that will fit your dreams. Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.


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